When is enough too much? Interpreting Marketing Research and SMstudy

Ever look out at the ocean on a cloudy day? The huge gray mass above stretches out to meet the darker gray mass below at a black line on the horizon? Standing on that beach, some people feel the ocean’s irresistible allure and comforting power. Others feel like they’re being sucked between two insatiable plates

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How to Perform Market Trend Analysis?

A market trend analysis is an analysis of past and current market behavior and dominant patterns of the market and consumers. An important aspect of conducting a trend analysis for an organization is to obtain insights on the market scenario, consumer preferences, and the macroeconomic environment. Marketing research methods, such as surveys, interviews, and observations

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Out with the old, in with the new

20 years ago people had to be convinced to use the Internet. How often did we hear the question, “What would I use it for anyway?” It’s comical to think that people needed to be convinced to use the Internet considering nowadays people can’t survive without it. The first smartphone was released in 1992 by

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One Step Ahead of the Game

The goal is to never go out of business, right? But how do you ensure your company stays in the black? Sure, it may take blood, sweat, and tears, but the to ensure you don’t go under to notice market trends and be willing and able to flow with them. “I wake up every morning

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Begin at the Beginning: A Well-founded Marketing Strategy

A well-planned, comprehensive marketing strategy for a product or brand is essential to its success. The marketing strategy determines the specific resource allocation and activities involved with all other aspects of marketing. The effects of a well-positioned marketing strategy reverberate throughout the entire spectrum of marketing options and therefore should not be treated lightly or

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It is All About the Influence

A common misconception is that if you have many followers on a social media platform then you are followed by many. But that isn’t necessarily true. You could have 20,000 followers, and yes, that looks impressive, but does that mean that 20,000 people are actually engaged in your content? This can be false advertising for

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