Inventions from 1900-1910: Deja vu All Over Again

There are some things I never do on social media. When I get a post with a picture of an old-fashioned pencil sharpener, apple corer or slide rule and it says “If you’ve ever used one of these, Like and Share,” I never do. And it’s not just because I don’t want to admit how

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In a League of Their Own: The Snapchat Story

When creating an online presence, one of a marketing team’s initial steps is to explore the various digital marketing channels available that will maximize the reach of their products or services. Given the nature of the online world, which is constantly evolving, new channels are developing with greater frequency, and audiences are continuously exploring new

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Like, Love, Heart, Share, Retweet: The Power is Real

It’s my morning routine: I sit, smartphone in hand, twitter app open and dig into the chatter. Quickly scrolling through breaking news, taking in headlines and laughing at Michael Moore’s latest quip, I pause on a presidential candidate’s tweet; a candidate I support. As I read the tweet and agree with its message, nodding my

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